When Marvel's Avengers was announced, the CEO of the game's developer Crystal Dynamics said that there would be no pay-to-win DLC, only cosmetics. However, this claim was proven to be false after consumable boosters were added to the game's marketplace. Although these have since been removed, players were infuriated at seeing the developer go back on its word.
Marvel's Avengers did not have an easy first year, facing various criticisms about its gameplay, design, and more. Adding pay-to-win DLC opened up another round of controversy, one that only served to make a bad situation worse for the game and its creators. Crystal Dynamics desperately needed to do something to earn some positive momentum, because Marvel's Avengers' boosters broke a promise, and the player base is upset with other changes that have been implemented since.
Related: Marvel's Avengers Should Introduce A WandaVision Inspired Operation
The game has had some successes so far, with Ms. Marvel being praised as a protagonist and the Kate Bishop expansion being very well-received. However, the issue of Marvel's Avengers' pay-to-win mechanics — even though now removed — still looms over the game. To see exactly why players are so mad, one needs to take a deeper look at the situation as a whole, as well as the widely disliked trend of microtransactions in general.
When it comes to DLC, there are some practices that have more or less been begrudgingly accepted. Generally, cosmetic microtransactions tend to be tolerated by most players. Superficial things such as new costumes that do not actually change the way the game is played or apply extra advantages to the buyer are something that most will let slide, and service titles need these microtransactions in
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