Marvel Rivals Has Earned An Estimated $130 Million In Its First Month
After just one month, the hit free-to-play game, , is already proving that a free game can be extremely profitable for developers. The third-person hero shooter was released just a little over a month ago, on December 6, 2024, and has quickly gained a large and devoted player base. Live-service games and the concept of in-game microtransactions have become more common over recent years, and it seems that has managed to circumvent much of the negativity these models can often carry and has become something players are happy to spend on.
As reported in an article by 80 Level, current estimates show that has earned around $136 million in just one month and is on track to become one of the biggest live-service games available. Over the weeks since its launch, the number of players has continued to grow rather than dropping off as many games do after the initial hype has passed. Even when facing difficulties with crashes and server disconnects, players keep coming back to this team-based PvP title and happily offer up some money to make their experiences even better with fresh cosmetics.
In the article on 80 Level, the numbers are broken down to show that has brought in around $54.5 million on Steam, $27.3 million on PlayStation, and $2.7 million on Xbox, plus more from the Chinese server operated by NetEase for a total of roughly $136 million. As a free-to-play game, all revenue comes from players purchasing cosmetics either through the in-game store or the seasonal battle pass, which offers a variety of rewards for playing.
Marvel Rivals is already making waves in the hero shooter scene, with this minor change giving the game a huge advantage over the competition.
These days, most games seem to offer a battle pass system which can give mixed results from players. has streamlined the process of their battle pass and made it so that all heroes are available for all players without the need to purchase anything. These changes, plus the overall quality of the game
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