DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained

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Even if you're remotely interested in generative artificial intelligence and artificial intelligence in general, you would have caught a whiff of DeepSeek, the latest AI-powered chatbot to hit the internet. However, unlike most chatbots that we know, like ChatGPT and Google Gemini, this one originates from China. Shortly after its release, it has risen to the most downloaded free app ranking on Apple's App Store. There's a big promise behind DeepSeek, and it involves keeping costs significantly lower compared to its US counterparts. This approach may have left its American competitors worried and has certainly caused a stir in financial markets.

For context, DeepSeek, the company, claims that it only had to spend around $6 million to create the experience, unlike companies like OpenAI, who have reportedly been spending billions to advance in the field of generative AI and create something like ChatGPT.

Where is DeepSeek based? Who made it? How is it different from ChatGPT? And are US companies affected? Here, we answer all of these questions.

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For those uninitiated, DeepSeek is a company based in China and, more specifically, Hangzhou. The company is relatively new because it was founded just in July 2023. The company ended up finally releasing its DeepSeek AI bot on the Apple App Store for free on 10 January. The company was founded by Liang Wenfeng, and he reportedly funded the DeepSeek startup with his hedge fund.

MIT Technology Review says that Liang, who has a background in AI, bought a slew of Nvidia A100 chipsets, which are highly capable in the field of artificial intelligence. He did this before they were banned in China, and they have been instrumental in shaping DeepSeek.

Despite being a Chinese-made app, the app is readily available in the US on the Apple App Store, and you can access the experience on its website as well, which is chat.deepseek.com. However, you will