Lego receives Games for Change industry leadership award
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The Lego Group received the Games for Change Industry Leadership Award today at the Games for Change Awards Ceremony in New York.
Carolina Giuga, senior director of government and public affairs for the Americas at Lego, accepted the award on the Danish company’s behalf.
The Industry Leadership Award recognizes companies making remarkable social impact contributions in the games industry. Susanna Pollack, president of Games for Change, said in an interview that the company’s unmatched commitment to play in both physical and digital has made it stand out, and she said its focus on social impact is huge as well.
Giuga said that The Lego Group sets aside 25% of profits for its social impact efforts via the Lego Foundation. Those efforts include ensuring online safety, fostering creativity, instigating collaboration, and creating responsible digital citizenship through partnerships with Epic Games, UNICEF, and others.
The thoughtful integration of these programs and elements into their brand establishes The LEGO Group as an exemplary industry leader, Pollack said.
Starting more than four years ago, the organization saw more and more triple-A studios and large game companies getting involved in the Games for Change community either directly or just initiating their own projects that align with the values of Games for Change.
“We wanted to acknowledge these companies because of the amazing work that they do, but also to offer inspiration to the larger community to see what’s possible,” Pollack said. “And hopefully this will drive more interest and activity in games and interactive media content for social good.”
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