JioCinema unveils pocket-friendly premium plans for ad-free 4K streaming

tech.hindustantimes.com:

JioCinema, the popular streaming service owned by Viacom18, has introduced new affordable premium plans for Indian viewers. The monthly subscription offers users a chance to enjoy ad-free 4K streaming of movies and TV series from leading networks like HBO, Paramount, Peacock, and Warner Bros.

Subscribers can immerse themselves in a vast library of content, ranging from blockbuster movies to binge-worthy TV shows, all without the interruption of ads. This includes exclusive content from popular channels and studios.

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JioCinema's new premium plans come in two variants. The basic plan, priced at just Rs. 29 per month, allows streaming on a single screen. For families or multiple device users, the 'Family' plan, costing Rs. 89, supports up to four screens simultaneously.

The platform is currently offering special introductory rates, hinting at potential future pricing of Rs. 59 and Rs. 149 for the individual and family plans, respectively. This makes it an excellent time for users to grab these deals before any price adjustments.

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Previously, JioCinema's premium access was available only through an annual subscription priced at Rs. 999. With the new monthly plans and introductory pricing, users can now enjoy premium content for an effective cost of Rs. 348 per year for the individual plan and Rs. 1,068 for the family plan.

JioCinema's pricing strategy appears to be a strategic move to undercut competitors like Netflix, Disney+ Hotstar, and Amazon Prime Video. While the cheapest Netflix plan in India is priced at Rs. 149 per month, both Disney+ Hotstar and Amazon Prime Video charge Rs. 299 for a one-month subscription.

Though JioCinema promises ad-free streaming for most content, live events and sports broadcasts, such as the Indian Premier League (IPL) cricket matches, will still