How 'Yeah, You Want Those Games, Right?' Briefly Became a Viral Sensation

ign.com:

There’s this mobile game ad I see all the time on social media. It shows a number of vials filled with differently colored liquid. The goal is to combine matching colors until all vials have one single, solid color contained in them. If you’ve never seen this before, one version of it looks like this:

I love watching this ad – it’s extremely soothing. But if I look through a mobile storyfront to play the actual game it depicts, almost all the versions of that game are either so full of ads and microtransactions they’re agonizing to play, or they’re outright scams. And it’s not the only game like this. “Color Water Sort” (for lack of a better title) is part of a larger genre of mobile games with similar premises. It has catchy ads depicting players fumbling very easy puzzles that the viewer immediately thinks they could solve, but when you go to play the game, it’s heavily monetized, full of ads, or a different game entirely. Other variations include a man trapped in a weird tomb puzzle trying to get to treasure, and a game about choosing the correct path through a series of battles that will make your character strong enough to reach the end.

For years, I’ve wanted to play “those games.” And now, thanks to the developers of Katamari Damacy Reroll, I can.

Last month, developer Monkeycraft Co. and publisher D3Publisher surprise released a new game for PC via Steam and Nintendo Switch aptly titled: “YEAH! YOU WANT "THOSE GAMES," RIGHT? SO HERE YOU GO! NOW, LET'S SEE YOU CLEAR THEM!” This game, which I’m simply going to call “Those Games” for brevity, is a minigame collection filled with challenges based on those same inscrutable mobile game ads.

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