I have an unhealthy fascination with advergames. Well, advertising in general, but advertising has gotten so boring since we started expecting companies to tell the truth and not try to kill us too blatantly. Advertising games in general aren’t super common anymore, usually relegated to browser or mobile platforms.
It’s not that I expect them to be good. Outside of a few exceptions, they’re usually not. At the very best, they’re inoffensive, but at worst, we have Mr. Pibb. Otherwise known as Mr. Pibb: The 3D Interactive Game. It might potentially be the worst first-person shooter I’ve ever played, but to truly confirm that, I’d have to delve through the fog of repressed trauma, and I don’t think it’s worth it.
Mr. Pibb is essentially Coca-Cola’s version of Dr. Pepper. Or it was. It’s now sold as Pibb Xtra. I don’t think it was ever really sold here in Canada, or if it was, it was like Mello Yello in that it was only briefly marketed here.
For a short while – and this is all stuff I’m essentially learning right now – it was marketed using a character with the obvious name of Mr. Pibb. I’m curious to look up an old commercial, but I’ve heard his voice enough playing through this game, and I really don’t want to subject myself to it any further.
Released in 1998 it is, as far as I can find, the first game created by Brand Games, a company that is still around today. Unsurprisingly, their current webpage makes no mention of Mr. Pibb or even having worked with Coca-Cola, so I’m very happy to highlight their past abomination. Among their PC titles, they also created advergames for Taco Bell and Gap Kids, both of which are a bit more hilarious, but I decided to go chronologically here.
Mr. Pibb was built on the ACKNEX Engine,
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