From generating storylines to coding entire games to turning ideas into animation, artificial intelligence is front and centre at Gamescom, one of the video game industry's biggest fairs.
But even the ultra-connected industry is eyeing the innovation warily, with fears growing that jobs could be made redundant and artistic creations usurped.
"AI is really a turning point," according to Julien Millet, an AI engineer and founder of United Bits Game studio, who attended the industry fair this week.
Responsive non-playable characters or the automatic generation of images, code and game scenarios are among the possible uses for developers using AI.
AI is also capable of instantly producing illustrations from text, allowing producers to better "transmit their vision", according to Millet.
But the images dreamed up by AI could threaten the work of concept artists, who visualise the video game world before it is created digitally.
"I am worried for those jobs," Millet said.
Attracting tens of thousands of video game lovers every year, Gamescom is an opportunity for studios to showcase their latest creations.
Many gamers turn up in cosplay costumes, as they throng the stands to try out the potential new hits -- this year including some that prominently feature AI.
Club Koala from the Singaporean studio Play for Fun offers players the chance to "create their own dream world, a personalised paradise island with unique characters" generated using AI.
"AI has become an integral part of everyday life" and has a "huge potential to take the gaming industry to the next level", Play for Fun CEO Fang Han said in a statement.
Berlin-based Ivy Juice Games also said it now uses AI through its game creation process.
"We use it to generate lines of text...
Read more on tech.hindustantimes.com