How Indian tech savvy consumers are creating superstars in the consumer tech market
If you are a modern Indian consumer, chances are, you're reading this article on your mobile phone as you relax in the back of an Ola, or on a laptop, while you catch a break from work. Today's Indian consumer demands much more than his/ her needs met. He/ she wants luxury, entertainment, and quality experiences while shopping or making payments.
That's why in the vast landscape of consumer technology, emerging markets like India stand out as a hotbed of entrepreneurial activity, with a plethora of startups disrupting traditional industries and attracting significant funding.
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The combination of a higher disposable income and digital adoption are the driving force for India's consumer tech industry. As per a recent report by Chiratae Ventures, the consumer tech industry will be reaching US$300 billion by 2027. Already, every day, over 500 million Indian consumers are actively seeking entertainment and gaming services online.
“Digital today is ubiquitous and its usefulness is increasing every day,” says Roma Datta Chobey, Managing Director, Digital First Businesses, for Google India.
Scalability & Growth Potential of Consumer Tech Startups in India
The state of a country's consumer tech market says volumes about its consumers. The modern digitally savvy consumer of India has an array of options in any industry. And this means opportunity, irresistible to investors.
Kevin Siskar, the Founder and CEO of Finta, a company that serves as a funding copilot for startup founders, says when judging a startup's potential, investors look at market size, innovation, business model viability, and technological infrastructure. And India has got it all.
“India is a fast-growing and digitally engaged population, combined with a surge in innovative consumer tech startups, signifies immense scalability potential. The real test lies in a company's ability to find product market fit and a strong
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