Goodyear launches the era of tire intelligence to make driving safer
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Sooner or later, even our tires on our cars had to get smart. Goodyear is announcing that it has built tire intelligence into its tires with the help of tech-focused partners.
This is about getting real world information about the state of your tires and using that information for everything from scheduling replacement, getting maintenance or avoiding crashes. Goodyear Tire & Rubber Company is talking about this at its first appearance at CES 2024, the big tech trade show in Las Vegas this week. And it’s why Goodyear is bringing its world famous Goodyear Blimp to the show.
Goodyear did an event at a CES in the past where it announced a $100 million corporate venture fund. But it hasn’t been on the show floor before, even though Goodyear has been around for 126 years.
I spoke about these developments with Chris Helsel, senior vice president of global operations and CTO at Goodyear, in an interview. Tire intelligence means getting data on the actual state of wear of a tire and making predictions about how long that tire will last or how it will perform in emergency conditions.
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“When you think about the evolution of the software defined vehicle, with functions being delivered via software instead of hardware, you could say our journey is to do the same thing with the tire, and that’s how we think of tire intelligence,” Helsel said. “Our announcements are about our roadmap and our accomplishments that we’re pursuing, not only on our own but with our partners.”
Today, Goodyear SightLine, the tire company’s
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