Gamelight Wins Big at AppsFlyer’s 16th Performance Index

droidgamers.com:

AppsFlyer recently released the 16th version of its Performance Index, which highlights the best marketing solutions to publishers in the mobile gaming space. Previously, heavyweights like AppLovin, ironSource, Unity, and TikTok dominated the Index, but, this time, a new competitor has emerged.

Enter Gamelight, an innovative marketing solution that uses the power of AI to promote a publisher’s games as optimally as possible. Though Gamelight was only founded last year, in 2022, it made a huge impact on 2023’s AppsFlyer Performance Index. In fact, in a number of key categories, it sat behind only Google and Meta as the third most powerful marketing platform.

How has Gamelight achieved this? Well, its AI algorithm is pretty revolutionary. It analyses user behaviour, patterns, and demographics, including age, gender, and location. to pinpoint the exact players that are most likely to enjoy the games that its publisher partner is trying to market. It then brings these games directly to them. 

That provides a much lower margin of error than traditional marketing, which casts the net too wide, delivering products to customers that just aren’t interested in them. This system allows Gamelight to exceed its ROAS targets, as it can laser focus on the core customers in the most optimal manner possible.

Previously, Gamelight walked home with the “Best AI Tool”, as well as Platinum Awards for Data Gathering and Implementation Campaign and Digital Advertising Campaign at the prestigious dottCom awards. This is in addition to winning the Best Mobile Marketing Platform at the Digiday Technology Awards. To really drive home how impressive this is, competitors in this category includes AppsFlyer, Liftoff, PlayStudios, and AdTheorent.

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