Gamefam reports record year for branded games on Roblox and Fortnite
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Gamefam, the developer known for creating games within platforms like Roblox and Fortnite, today released a new “State of Brands in Metaverse Gaming” report. In said report, it details its results from fiscal year as well as the results of its branded campaigns. Gamefam reports that it saw 35% year-over-year revenue growth, and 7.5 billion gameplay across its portfolio of over 30 games.
According to GameFam, it has three of the Top 10 branded games of 2023 on Roblox, those being Sonic Speed Simulator, Barbie Dreamhouse Tycoon and TMNT Battle Tycoon. The company also hosted two major Roblox concerts: One for Saweetie and one for Bebe Rexha. It branched out into Fortnite in 2023, creating a brand integration for the A24 film Talk to Me in Fortnite Creative.
Joe Ferencz, Gamefam’s CEO and founder, spoke with GamesBeat in an interview on why Gamefam works on so many brand campaigns. “Gamefam, in my opinion, is the leading company in the space for partnering with global brands and IPs. Having the depth of experience to navigate multiple high-touch partners in the same project — that’s a skillset we’ve built over decades of operating in, around and with the world’s best IPs in our careers prior to starting Gamefam.”
Ferencz added that one of the challenges brands face when entering the metaverse is maintaining their identity and integrity alongside a brand-agnostic space. “How do you build a brand statement and integrate your brand into that space in a way that will be authentic and leave players with the right impression of your brand. These are questions that no one has ever had to ask before in the
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