Magic: The Gathering Denies Using AI Art After Ad Backlash
Less than a month after Wizards of the Coast pledged not to use AI-generated art in Magic: the Gathering, it has been accused of using it in a promotional image for social media. The company denies this, saying the image was created by a human artist, but many fans remain unconvinced, accusing the team of going back on its promise.
The image in question is a shot of several Magic: The Gathering cards, posed in a setting that appears to have many of the telltale signs of AI art. There are several inconsistencies and mistakes in the image that fans cite as evidence, saying that the art is at least somewhat AI-generated.
As reported by PC Gamer, comments from fans have prompted Wizards of the Coast to respond, maintaining that the ad was not AI-generated.
"We understand confusion by fans given the style being different than card art, but we stand by our previous statement," reads a follow-up tweet from the MTG team "This art was created by humans and not AI."
This "previous statement" refers to a blog post from December, in which Wizards of the Coast set out its stance on AI art.
"For 30 years, Magic: The Gathering has been built on the innovation, ingenuity, and hard work of talented people who sculpt a beautiful, creative game. That isn't changing," read this statement. "Our internal guidelines remain the same with regard to artificial intelligence tools: We require artists, writers, and creatives contributing to the Magic TCG to refrain from using AI generative tools to create final Magic products."
Some fear that since this image in the tweet is an ad, not official art for a card, then these guidelines would not apply. However, Wizards of the Coast is arguing that they do, so it maintains that the image was created by a
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