Game on: Sony re-enters VR headset fray

tech.hindustantimes.com:

Consumer tech giant Sony is launching a virtual reality (VR) headset for its PlayStation on Wednesday, six and a half years after its last attempt to crack a market that is still struggling to gain a widespread public following.

The devices have periodically generated huge excitement in the geekier fringes of the tech and business spheres, with Facebook's $2 billion takeover of the start-up Oculus in 2014 sparking a mini-boom.

And media reports have swirled that Apple is about to unveil its own version, a move feverishly anticipated by fans of the brand.

But VR headset makers do not yet shift enough units to sustain the hype.

Fewer than 10 million shipped worldwide in 2022, all brands combined, according to CSC Insights. By comparison, Sony claims to have sold 30 million PlayStation 5 consoles last year.

And for now, VR headsets are expensive and the fast-developing technology gets dated quickly.

But that has not put Sony off.

"We think it's the right time to offer a new, more technologically advanced headset, based on feedback from our first model," said Nathalie Dacquin, marketing director for PlayStation in France.

So can one of the big beasts of tech drag a stubbornly niche product into the mainstream?

- Games will be key -

The PS VR2 certainly improves on its predecessor -- it is lighter and displays finer and more fluid images.

But one aspect of the Sony gadget that will not revolutionise the market is the price -- weighing in at $550.

Two of the flagship models currently on the market, the Quest 2 by Meta and the PICO 4, are priced at around $400.

And the PICO 4, developed by ByteDance, the Chinese owner of TikTok, is unavailable in the United States.

But what Sony has over the competition is the PlayStation, and roughly 30