DressX raises $15M for digital fashion
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DressX has raised $15 million for its mission of disrupting fashion with digital technology.
Greenfield led the round with participation from Slow Ventures, Warner Music, The Artemis Fund, Red Dao and other investors.
The funds raised will help the company to scale its vision of the future of fashion, ensure interoperability of the digital fashion assets offered by DressX, and improve the performance of the DressX app and non-fungible-token (NFT) marketplace.
It also hopes to grow the community, and partner with social media, gaming, and other virtual platforms to continue being the main provider of digital fashion in the metaverse.
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Since the launch in August 2020, the company has become a platform for digital-only fashion clothes, with more than 3,500 digital items available in the DressX library on the website and on the DressX app. The fashion tech company sells digital clothing and accessories designed by DressX and by external brands. The buyers can wear the garments in AR, photo dressing, video calls, and on avatars in Decentraland and Ready Player Me.
The garments are also sold on external marketplaces in virtual worlds such as Roblox, Zepeto and in Meta (Facebook, Instagram, WhatsApp and Horizon Worlds) and soon Snapchat, where buyers can wear the garments on their avatars.
Avatars represent visual digital identities and are an extension of self-expression and increasingly important for the next generation. According to a
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