Baldur's Gate 3 is a game of grand adventure, a game of nuanced character choices, a game of creative problem solving, a game full of literally hundreds of spells. It's also a game where you can have sex with a bear. Guess which of the above rocketed Baldur's Gate 3 to viral mainstream attention just a few weeks before release? I expected Baldur's Gate 3 to be big, but I did not expect a marketing campaign highlighting a sex scene with a bear (okay, to be clear, it's a sex scene with a druid who can transform into a bear) to help Baldur's Gate 3 pull in 800,000 concurrent players over the weekend.
«Yeah, me neither,» Larian founder Swen Vincke told me in an interview on Monday. But he did explain why the Baldur's Gate 3 studio thought it was a good showcase for the game, which turned out to be the exact right instinct in the leadup to release.
«We wanted a scene people were going to talk about, but we wanted to show that this was a cinematic game, with characters that have depth to them. The bear's obviously a druid, and he has a story. He's been around for hundreds of years. He's lived with bears for part of his life also, so that's where the bear thing comes from. It's interesting when you start thinking about it, what it meant for him living with bears, right? Because there's also horny bears in the world.»
(Immediately after saying the words «there's also horny bears in the world,» Vincke added «I shouldn't have said that,» but I have to back him up here. According to BearSmart.com, «not only are male bears promiscuous, but females often have more than one mating partner.» There are definitely horny bears in the world.)
Vincke soldiered on: «We wanted to show you agency, with a cinematic resolution to it. We wanted
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