Call Of Duty Boss Says AI Tools "Need To Be Vetted" For Game Development
In a new interview, president of Activision Rob Kostich said that the publisher is looking into AI tools, but that the jury's still out on them for now.
By Steven T. Wright on
AI has become a hot-button issue in many areas of our lives, and that includes the world of video games. However, in a recent interview with GamesBeat, Call Of Duty boss Rob Kostich said that AI may be helpful, but it's not clear if it actually helps companies make better games.
«That topic has come up quite a bit lately, obviously, in all aspects of entertainment,» Kostich said. «For us, the way we look at it right now honestly is just how does it help us make better games. There’s a lot of really interesting applications, a lot of tools that are coming to the forefront, a lot of them that still need to be vetted quite frankly, in a lot of ways, but we’re always looking at how does it just help us make better games. If we do that and use the tools to make better games, I think our community will be pretty happy.»
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Major gaming studios like Ubisoft have publicly shown off their AI tools, which have produced a variety of responses from fellow developers and fans. Earlier this year, Nvidia unveiled a suite of AI-powered tools that the company said could make for easier game development. However, despite this hype, the potential around AI in the games industry has remained controversial, with writers (like Janine Hawkins) stating that automating processes could kill off jobs in the industry. It's
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