Apple Vision Pro In-Depth Survey Sent Out To Customers, Shortly After Company Reportedly Cut Production Of Its Mixed-Reality Headset
Apple Vision Pro surveys have been sent out to users ever since the headset launched earlier this year, but on this occasion, the company has sent customers a multitude of questions, wanting to learn about their experience and usage habits. What is interesting about the latest in-depth survey is that it was sent out shortly after the technology giant reportedly cut production of its latest head-mounted wearable to an estimated 400,000 to 450,000 annual units.
New Apple Vision Pro survey questions do not mention anything related to a successor or a low-cost version, but it is obvious that the first-generation headset’s price is a major purchasing barrier
Typical questions in the survey reported by MacRumors include learning about the satisfaction level of Apple Vision Owners, along with the duration of usage. Additionally, Apple asked what other accessories are used with the AR headset, likely to obtain feedback so that it can incorporate other pairing features through a software update in visionOS, or introduce it in the next model.
Related Story Apple Vision Pro Marketing Head Has Retired From The Company After An Incredible 36-Year Run
In the in-depth survey, the Cupertino giant does not ask any questions about the Apple Vision Pro successor or a low-cost model, which is slated to launch sometime in 2025. A few questions from the survey are provided below to give you an idea of the level of feedback that Apple requires from its user base.
Earlier, analyst Ming-Chi Kuo estimated that Apple would ship up to 800,000 units in 2024, but that figure has reportedly dropped sharply, probably due to waning interest in the product and the ludicrously high price. The company could attempt to bring up that number by launching the Apple Vision Pro in China later this year, along with other regions. However, we firmly believe that the base $3,500 tag is way too steep to ask for a device that will not even give you a 3-hour runtime away from the wall.
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