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YouTube introduces branded QR codes and expands WNBA coverage

Provident Features Xiaomi YouTube Sporting Updates Videos

25.05.2024 - 17:45

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tech.hindustantimes.com:

YouTube's 2024 Brandcast event brought several exciting updates that will impact viewers and advertisers alike. One of the key announcements is the introduction of branded QR codes on the platform.

These QR codes, featuring advertisers' logos, will appear alongside video ads, allowing viewers to easily access more information about the advertised products or services. This innovative feature aims to make ads more interactive and engaging, providing a seamless way for users to connect with brands, reported9to5google.

Also read: After Netflix, YouTube and Spotify have some bad news for Apple Vision Pro

In addition to the new QR codes, YouTube TV is enhancing its sports coverage through a new agreement with Google and Scripps Sports. Starting May 31, YouTube TV will broadcast locally televised WNBA Friday night games on ION, available to subscribers with the Base Plan.

This coverage will include both home and away markets of the teams playing, making YouTube TV the only digital multichannel video programming distributor (dMVPD) to offer both local and national WNBA games this season.

Also read: Have Xiaomi 12 Pro 5G, Xiaomi 11T Pro, Xiaomi 11i? Get FREE YouTube Premium subscription now

The WNBA coverage on YouTube TV is a significant addition for sports fans, providing more accessibility to live sports and expanding the variety of content available on the platform. This move underscores YouTube TV's commitment to offering comprehensive sports programming and enhancing the viewer experience.

Another notable update from the Brandcast event is the formalization and expansion of YouTube Select Creator Takeovers. This program allows brands to collaborate with top creators on YouTube, giving them exclusive promotional opportunities on the creators' channels.

Initially piloted at the end of 2023, the Creator Takeovers are now being rolled out more broadly. This initiative enables brands to capture the full attention of the creators' audiences, providing a unique and effective

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YouTube introduces branded QR codes and expands WNBA coverage

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