The four quarters of Apple’s fiscal 2024 were largely dominated by iPhone revenue, with this category either making up half of the total figure, exceeding half, or just narrowly missing the mark. In other words, the technology giant’s flagship handsets have established themselves as the catalyst for why Apple is worth more than a trillion dollars today, but there is also a downside to this level of success. A report states that iPhone sales are dropping, and there will not be another hit product like this, meaning that Apple has to strategize accordingly to further increase its cash flow.
Supplementing the iPhone lineup with a boatload of services has been a guaranteed approach to maintaining a substantial financial cushion for every quarter. During this year, Services have not just offset what could have been a somewhat disappointing period for Apple, but this division has witnessed quarterly growth, with a previous estimate stating that the category could bring in $100 billion in revenue by 2025, making up 25 percent of Apple’s annual total.
Bloomberg’s Mark Gurman has said in his ‘Power On’ newsletter that there will never be another product that is on the scale of the iPhone, with even the Apple Vision Pro, despite its technological prowess, failing to grab the masses’ attention. This obviously means that the California-based giant should stop diverting its resources on that potentially ‘hit product’ and focus more on finding new growth sources.
Gurman has previously said that even with a successive lineup of headsets and smart glasses, the most Apple is estimated to bring in for this particular category is $25 billion, so for the foreseeable future, the iPhone will always be the primary
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