Apple Failed to Announce Any iPad Upgrade in 2023 and The End Result is Evident in The Company’s Annual Revenue
2024 will be a busy year for Apple as various product upgrades are lined up. Last year, the company announced its Vision Pro headset alongside the 15-inch MacBook Air with an M2 chip. While the larger MacBook Air was released soon after its announcement, the Vision Pro headset is expected to launch in the first quarter of this year. Other than this, the company also announced new iPhone and Apple Watch models with significant upgrades. However, Apple did not upgrade iPad models, which could have impacted Apple's overall revenue.
It was reported that Apple's iPad revenue for Q4 2023 declined by 10 percent due to a lack of new upgrades. It was also speculated that the trend will continue unless the company releases new models in 2023. Now that 2023 is over, Apple has not announced any iPad upgrades, and the results are evident in Apple's annual revenue. For the first time in 12 years, Apple has failed to announce a new iPad upgrade.
The original iPad was launched in 2010 and has received various upgrades since. Apple also diversified the iPad lineup with the iPad Air, iPad Pro, and iPad mini models. The company also offers a budget iPad, which underwent a redesign. That said, 2023 is a low point for the iPad and Apple as the company did not bring anything new.
It was reported last year that the company plans to launch new iPad Pro and iPad Air models in the last quarter. However, the company announced new M3 MacBook Pro models instead. This left the iPad in the dust again as the launch speculations stretched to 2024. However, the company has a lot in store for the iPad Pro models launching in the coming months.
It was recently reported that Apple recorded four straight quarters of declining sales. While the total revenue is
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