Another Loss For Twitch As Amouranth Joins Kick
Twitch loses yet another huge creator, as Amouranth suddenly moves to rival platform Kick. Amouranth, Twitch's most popular female streamer of 2022, also criticized the Amazon-owned site alongside the news, saying that its business model will "never be able to achieve profitability," under its current plans.
This comes just days since the last big blow for Twitch, as xQc also moves to Kick in an eyewatering deal valued up to $100 million. It could be the start of many other creators doing the same, as Twitch constantly finds itself embroiled in controversy surrounding bans, ad placement, and overall monetisation issues.
Related: Twitch’s New Partner Plus Program Sucks
Amouranth, real name Kaitlyn Siragusa, announced the platform switch yesterday as she celebrated her seventh anniversary of becoming a streamer. Partway through the celebrations, she went offline on Twitch and resumed streaming on Kick instead, indicating that she's now Kick exclusive.
In fact, she's actually live on Kick at the time of writing, and more importantly, not live on Twitch. It's not yet known if she's signed any kind of deal with the platform or just chose to stop using Twitch of her own volition. And if she did get a deal, we're not sure how it will compare to the contract xQc just signed, which interestingly enough, actually allows him to stream on other platforms too.
Whatever the case, Amouranth has made it clear that she wasn't happy with how Twitch is running things. Speaking on her personal account after the news dropped, the streamer said, "Twitch’s 'sin' isn’t trying to squeeze their creators. Their sin is making a business model that doesn’t succeed."
She goes on to explain how she feels the Twitch model only works if it reaches
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