Angry Birds maker Rovio unveils guide for inclusive game design
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Rovio has reached billions of players through games and movies based on its Angry Birds franchise. And now it is taking a stand for inclusivity in game design with its a diversity-focused playbook for the industry so that it can reach even more.
The mobile gaming pioneer unveiled its comprehensive Playbook for Inclusive Game Development and Marketing at its flagship event, RovioCon. This playbook marks a milestone in the gaming industry by sharing the learnings of Rovio’s approach to creating more inclusive games.
Sharing insights and expertise amassed over years of game development, the Helsinki-based gaming giant acknowledged the profound impact of games on shaping societal perceptions, even in casual gaming. In a bid for transparency and to foster diversity, equity, and inclusion, Rovio introduced its playbook, aiming to ignite industry-wide conversations and reflections on inclusive game design.
Heini Kaihu, Rovio’s chief sustainability officer, emphasized the pivotal role of the gaming industry in defining norms and fostering acceptance.
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”We in the games industry have enormous power and responsibility in defining what is normal and what is acceptable. There are no simple hacks or shortcuts to building diverse and inclusive games, it all starts with building diverse and inclusive game companies,” said Kaihu.
The Playbook takes a deep dive into critical facets of crafting inclusive games, offering actionable
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