Amazon, Flipkart, Myntra and other Indian e-commerce giants lock horns in monsoon sale showdown: Check offers, discounts

tech.hindustantimes.com:

The Indian e-commerce landscape is all set for the monsoon showdown in July 2024 as players like Flipkart, Amazon, Ajio, Myntra and Nykaa are hosting  major sales events. These ecommerce platforms are giving huge discounts and early access to premium members for catching the eyeballs of consumers and increasing market share. 

The Amazon Prime Day is a two sales event scheduled on July 20 and 21st. It is offering unbeatable discounts on a wide range of products especially in the tech and electronics categories. The prime customers can shop for tablets, laptops, home appliances and TV's at throwaway prices.

Also read: Amazon Prime Day Sale 2024 Live Now: Apple iPhone, laptops, smartwatches and more with massive discount, bank offers

Nykaa is launching Nykaa's Hot Pink Sale from July 19 to 28 where consumers can get up to 60% off on beauty products. The Nykaa Prime Members having Gold and Platinum tiers are given early access from July 18. All users can participate in the sale starting July 19 at 4 pm.  Nykaa is offering lucrative deals on global beauty brands and giving away free gifts on purchases. The marketing strategy aims to capture the platform's customers for reinforcing its place in the beauty space. 

Also read:  Amazon Prime Day Sale 2024: Grab up to 70% off on Xiaomi, Haier, ILIFE vacuum cleaners and more

Flipkart is coming up with GOAT Sale from July 19 to 25 and offering discounts as high as 80% on products across various categories. This includes smartphones like Galaxy S23, Nothing Phone 2a and iPhone 15. The Flipkart Plus Members can get early access to sale on July 19. This campaign is expected to give a tough fight to the Amazon Prime Day sales event which is also happening around the same time. 

Myntra is hosting the Super Saver Sale from July 13 to 21 where consumers are getting 80% off on fashion pieces. It is targeting consumers who want to spend economically on pocket-friendly fashion items. Ajio's Red Hot Sale, scheduled from July 18 to 28 is