Alas, it's been estimated that WoW's $90 FOMO dinosaur mount probably made Blizzard around $15-17 million, and at this point I think we all deserve to be here

pcgamer.com:

Dear reader, I have a lot of positive words to say about World of Warcraft recently. The way Blizzard and its developers have clawed their way back from the pits of hell in Shadowlands is downright commendable, and the game is in one of the best states it's been in in years. Not perfect, mind you. Rewards systems are still a little wobbly, and there are your usual barrel of glitches, but it's all a damn sight better.

But that $90 dinosaur mount, temporarily added to the store, which had a huge quality of life feature slapped onto the side? It's the most brazenly, transparently-engineered microtransactional nonsense move I've seen out of the company in quite some time. It's utter and complete rot, selling a mobile auction house at a premium for a small window—so that those who bought in have a permanent advantage? Gross. Naturally, though, a ton of players bought them and paraded them around Dornogal in some kind of prehistoric frenzy.

Well, turns out, in an estimate by WoWHead, it probably made Blizzard millions of dollars. Nearly $17 million, though this number comes with some caveats, which I'll get into in a moment.

The data boffins over on the site used a combination of Data for Azeroth and Raider.io to estimate how much cash Blizzard raked in. As explained on the post itself, Data for Azeroth has data for about 1 million accounts, and while it doesn't have data for the game's Chinese servers, it does have ones for North America, Europe, Taiwan, and Korea. That's a solid sample size, regardless.

Raider.io, meanwhile, has a bigger sample of accounts, and also tracks certain achievements like, for example, Mythic+ top percentile tryhards. This is a good measuring tape, because getting into the top 0.1% of a Mythic+ season is life-alteringly hard and, while it's possible there are some sweats who have multiple characters on an account with the achievement, it's pretty unlikely.

Let's take the «Cryptic Hero: Shadowlands Season 3» achievement, for example—Raider.io