After Stadia, Google unveils Google Cloud for Live Games strategy
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Google Cloud is unveiling its new games strategy dubbed Google Cloud for Live Games. It means it will use its global infrastructure to enable game companies to become more agile.
And it recognizes that, despite the failure of Google’s own Stadia cloud gaming service, the cloud is critical to the operation of all modern game companies, including the “live service” games (from Fortnite to Warzone to Genshin Impact) that are taking over much of the industry.
It makes sense that Google Cloud’s live service technology, which has powered the likes of YouTube and Google Search, can enable game companies to pull off flawless launches and scale up to millions of users without skipping a beat, said Jack Buser, director of game industry solutions at Google Cloud, in an interview with GamesBeat.
If you recognize the name, Buser was the head of PlayStation Home virtual world back in the day. And he joined the Google Stadia effort early on in 2016. But he switched over to Google Cloud a couple of years ago to help Google take the tech for its Stadia service and bring it to all game companies.
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“The Google Cloud leadership decided that they wanted to have a global games organization. And they tapped me to come on over and lead it,” Buser said. “It’s been a wild ride.”
That was about the time when games started shifting from single-player game launches once every five years or so to online gaming experiences that players could return to every day
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