The Saw franchise just won the Nicole Kidman AMC parody wars
People who haven’t seen a movie in theaters for the past couple of years, for whatever reason — COVID, rising prices, not into Barbenheimer, you name it — have missed out on one fairly silly cult phenomenon about the moviegoing experience: Nicole Kidman’s weirdly fervent ad for AMC theaters, which airs in AMC theaters to sell you on the moviegoing experience while you’re impatiently waiting to see the actual movie. The spot, which features Kidman in a silver-pinstriped pantsuit, talking about the theatrical experience like it’s a religious rite, has become a small rite of its own, with some theatergoers mockingly reciting along with the ad. Over the two years since it’s launched, Kidman’s AMC spot has inspired a series of mocking memes, a lot of cosplay (and cosplay how-to videos), public reaction videos and public recitation videos, and eventually, a Saturday Night Live parody.