Amazon's Latest AI Tool Will Generate Product Descriptions for Sellers
After revealing a new AI tool to summarize product reviews earlier this year, Amazon is back with a new ChatGPT-like tool aimed at sellers, which will create product descriptions from a brief description and images.
The idea is to help sellers list products more quickly while still providing a complete description and not leaving out information. The seller can provide a few images and type a brief description, and the AI will generate the rest. According to Amazon, this new AI can infer information like the collar style from images or that a table is round from a provided diameter.
"With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency," says Robert Tekiela, VP of Amazon Selection and Catalog Systems. "Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn."
Amazon used large language model (LLM) tools to build the AI and trained it on a huge subset of data. The company didn't state what data it used precisely, but existing listings from Amazon seems a likely source.
Sellers won't have to start from scratch either; while the AI can generate an entirely new product description, it can also enhance existing descriptions. Sellers can then accept the generated suggestion as is, or make further changes as needed. Given the propensity of LLM AIs to hallucinate, it's probably a wise idea for sellers to double-check any output for inaccuracies.
What remains to see is how sellers will use the AI. Head to Amazon for any average product like a gaming chair, and you'll find products with names that resemble little
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