There’s been some doom and gloom this week and, as usual, it’s around Xbox. Revenue from Microsoft hardware sales plummeted by 13 per cent. And we should apparently be very, very worried.
I’m kidding – it doesn’t matter at all to customers. So long as the product is out there and Microsoft is backing it, why should we worry about the specifics of whether sales on hardware is up or down? It’s console warring for the modern age. Instead of bashing the opposition for not having Bluray support or whatever, you write 2,000 words on an internet forum using words like sustainability.
But there is some truth to all this debate: Microsoft still have an image problem. I’ve said it time and time again. The marketing around Xbox is not paticularly good. And that has been especially true since the Activision deal was announced.
Because when you are dealing with the biggest piece of gaming new probably ever, and that piece of gaming news drags out for the best part of two years, there’s not much oxygen for anything else.
And naturally, conversation has already turned to who they’re going to buy next. It’s Sega, by the way. Well, it should be Sega.
But until the excitement of the Activision deal has died down, what else can Xbox really do to keep people that level of excited? Especially when a huge amount of their console-only fans are already buying PlayStation 5s by default?
It doesn’t matter how good Starfield is. There is a sizeable amount of people who won’t play it and will, in fact, actively attack it, because it is not available on their console of choice. Those people are losers. But it doesn’t change the message.
The message is clear: Spider-Man 2 and Final Fantasy XVI constitute a good year on PlayStation, but Forza,
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