Amanotes teams with Reactional to bring personalized music to gamers
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Amanotes, a Southeast Asian mobile game publisher with over 100 million monthly active users, has partnered with Reactional Music to add personalized music to its games.
Reactional has created a music engine and delivery platform that brings a variety of in-game music choices to players and virtual worlds. The partnership will bring real-time music personalization and in-game music purchases for gamers, making Amanotes and its partner studios the first companies to introduce music as an in-game purchase.
Reactional Music’s technology allows any music to be brought into a game and the game’s visuals, music, and sound to react live to that music. This is something that has not been possible before at scale, the companies said.
David Knox, President of Reactional Music, said in a statement, “There is no gamer who does not have a relationship with music, so bringing Reactional to Amanotes’ 100 million plus gamers across the world is a fantastic moment. Reactional’s platform enables games developers to do more for their gamers, to work with music efficiently and in new ways and to create new forms of personalization.”
He added, “It enables music artists to become part of games in more deeply related and meaningful ways. Most importantly, the really exciting opportunity is putting personalization into the hands of the world’s three billion gamers.”
The partnership will enable gamers to personalize a persona and gameplay with their favorite music, paying for it in the same way they do with skins and other in-game purchases. Reactional’s platform also opens up a faster and more efficient method for games developers to
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