Xbox allegedly used AI art for indie games promotion
An Xbox brand account has been accused of using AI-generated art to promote indie games.
ID@Xbox, Xbox’s indie games label, posted to X (formerly Twitter) an image of a winter-themed scene showing the Xbox logo and several people playing in the snow.
However, shortly after the image was posted, users quickly pointed out that the image appeared to be AI-generated, citing the strange black lines running throughout the image, most of which appear to have no purpose.
It was also pointed out that the Xbox logo isn’t a correct replication of the brand’s standard text logo. The faces of the characters featured in the art also appear to be generated due to their strange appearance and proportions.
Notice: To display this embed please allow the use of Functional Cookies in Cookie Preferences.
Notice: To display this embed please allow the use of Functional Cookies in Cookie Preferences.
The deletion has yet to be acknowledged by the account. However, the move was been widely condemned on social media by artists and fans of Xbox. “Nothing says you care about independent work more than using AI for your promotional art,” replied artist Joey Miller on X.
The use of AI has been controversial in the video game industry, with many players and developers publicly rejecting the technology due to concerns over plagiarism and the threat to artists’ jobs. However, this hasn’t stopped publishers from pursuing the technology in other areas of game development.
In November, Xbox announced a multi-year deal with Inworld to build AI dialogue and narrative tools at scale, which it said would enable it to deliver “an accessible, responsibly designed multi-platform AI toolset to assist and empower creators in dialogue, story & quest design.”
Xbox’s chief
Read more on videogameschronicle.com
