Why Borderlands 3 has been a smash hit on PC

pcgamesinsider.biz:

After five years, a brand new entry in the Borderlands franchise hit the market in September. The third numbered entry in Gearbox's hit looter-shooter franchise was returning to a genre that had seen new entrants such as Destiny and The Division - which the studio has said it doesn't see as competition - but saw huge early success, with CEO Randy Pitchford boasting of 248,000 concurrent players during Borderlands 3's launch weekend. Ten days after launch, publisher 2K announced it had shipped five million copies and that this new release had pushed the franchise's lifetime revenue over $1bn. 

We caught up with Gearbox senior producer Anthony Nicholson to find out more about the launch

How would you assess the performance of Borderlands 3 so far?

We’re thrilled. The positive response for our community has been overwhelming and watching the experience resonate with a whole new generation of players who hadn’t previously played a Borderlands game has been so rewarding. It makes all the hard work worth it. It’s been especially gratifying to see long-time fans reach the end game and start exploring all the challenge content we’ve added to extend the experience in a fun and rewarding way. Now we’re just working hard to continue to fine-tune and respond to player feedback to create the best experience possible going forward. Our first free in-game event, Bloody Harvest, is coming up later this month, so we’re looking forward to fans’ take on that too.

On PC, according to Randy Pitchford, you had double Borderlands 2's concurrent player figure on launch. Why do you think this is?Funny enough, I think a lot of that has to do with Borderlands 2. We loved and believed in the game back when it launched in 2012, but I’m not sure we