Upland raises $7M for virtual land Web3 metaverse
Upland has raised $7 million in funding for its virtual land metaverse based on Web3 technology.
Palo Alto, California-based Upland got an early start with its launch of its virtual real estate game in June 2019. Now it has raised $25 million to date, and the company has evolved beyond buying and selling Web3 properties in a virtual version of the real world.
Now the company calls Upland a Metaverse Super App, and it said it’s a leader in the blockchain gaming industry. EOS Network Ventures joined the round as a new investor, alongside existing investors C3 Venture Capital, Animoca Brands, and angel investors.
The fresh infusion of capital will enable Upland to accelerate its mission of building the world’s largest digital open economy. With over 3 million registered accounts on the EOS blockchain and nearly 300,000 virtual property owners, Upland has emerged as one of the most widely used Web3 apps.
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The Series A extension also paves the way for Upland’s utility token, Spark, to be traded outside the Upland platform on Ethereum through a Token Tradability Event. This move aims to enhance the liquidity and accessibility of Spark, further fueling value creation within the Upland ecosystem.
Upland has experienced significant growth and engagement from its community, with a surge in virtual property owners and the successful launch of new features over the past year. Among the notable additions are a car racing app, in-game racing features, a third party developer platform, and partnerships with renowned brands such as
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