Unity’s Supersonic rolls out more accurate A/B testing
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Supersonic, a division of Unity, has announced enhancements to its platform to equip game developers with better A/B testing.
A/B testing lets game devs experiment with player preferences in terms of features in a game. The changes enable insights and more precise decision-making capabilities regarding a games’ growth.
The latest updates, centered on A/B testing and a revamped “All games” page, offer developers a panoramic view of their game’s performance metrics, Supersonic said
The innovative A/B testing page introduces a unique approach to test analysis, acknowledging the potential inaccuracies stemming from outliers and smaller test groups. Its key features include:
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According to Supersonic, this update ensures that positive test results aren’t dismissed hastily. It enables developers to grasp the broader implications of a test, considering other essential metrics that might exhibit significant improvements despite the primary KPI showing no statistical change.
The updated “All games” page offers developers a consolidated view of all their games, allowing customization based on specific testing stages and prioritized KPIs. With nearly 30 KPIs available, including CPI, playtime, retention rate, and average revenue per paying user, developers can tailor their view to assess the performance across channels and cohort periods.
By presenting crucial data in a single interface, developers gain immediate insights into
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