With the European Commission’s decision to pass Microsoft’s unprecedented $69 billion buyout of Activision Blizzard today, it was inevitable that the UK’s Competition and Markets Authority would be asked to comment. Unsurprisingly, the division – which made the unexpected move to block the acquisition a few weeks ago – had an oven-ready response ready to run.
In its statement, it pointed out that the US, UK, and Europe are “unanimous” that the buyout will affect competition in the cloud gaming sector, but it noted that it won’t accept the same remedies as the EC has allowed. Microsoft has agreed to enable players to stream all current and future Activision Blizzard titles they own on rival cloud services for a period of ten years.
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Issues on cloud gaming answered
“The UK, US, and European competition authorities are unanimous that this merger would harm competition in cloud gaming,” a spokesperson for the CMA said. “The CMA concluded that cloud gaming needs to continue as a free, competitive market to drive innovation and choice in this rapidly evolving sector.”
It continued: “Microsoft’s proposals, accepted by the EC today, would allow Microsoft to set the terms and conditions for this market for the next ten years. They would replace a free, open and competitive market with one subject to ongoing regulation of the games Microsoft sells, the platforms to which it sells them, and the conditions of sale. This is one of the reasons the CMA's independent panel group rejected Microsoft's proposals and prevented this deal.”
It concluded: “While we recognise and respect that the EC is entitled to take a different view, the CMA stands by its decision.”
The next steps for Microsoft are tedious and will extend the
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