Chris Plummer city Jam Disney Platform Mobile Strategy UPS Citi Playtika Chris Plummer city Jam Disney

Activision, Playtika and Jam City explore innovative growth strategies for today’s mobile games

Reading now: 785

Over the last 15 years, mobile gaming has become a growth engine, driving huge gains in audience and revenue. At GamesBeat Summit 2023, leaders from Activision, Playtika and Jam City joined forces to talk about how — and why — the landscape continues to evolve.

The rise of triple-A titles on mobile, new marketing challenges as data privacy laws change, and increasingly high consumer expectations are forces to be reckoned with — how can mobile developers prepare now to future-proof their strategy for the next decade?Here are some of the highlights of the discussion — for more, don’t miss the full panel here.

Privacy initiatives have changed in the app stores, and user acquisition has felt the impact. Developers need to consider new approaches and new ways to capture player attention.

How do you grow demand and interest, and convince people your game is worth getting excited about?It requires a lot of organic energy and momentum right out of the gate, but that’s expensive, said Chris Plummer, Activision’s Senior Vice President and Co-Head of Mobile.“That also increases the friction for new entrants, with what it takes to actually unseat these very deeply entrenched leaders in our space,” he added. “So if you’re entering the space, not only do you have to change your marketing mix, but you also have to have a better game with some innovation that’s going to draw their attention.”Jam City’s Lisa Anderson, EVP, Studio Operations, noted that UA spends on the app platforms don’t go nearly as far as they used to.

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

Are you looking for the latest updates in the world of gaming? Look no further than Game Bastion! We are your ultimate source for game news, reviews, and insights on the hottest titles in the industry. Our team of gaming experts is dedicated to providing you with the most accurate and up-to-date news on the latest releases and developments in the gaming world.

From the latest consoles to PC gaming and mobile games, we cover it all. Whether you're a hardcore gamer or a casual player, we have something for everyone. Our in-depth reviews and analysis will help you make informed decisions about your next gaming purchase, and our insider news and interviews with developers will give you a behind-the-scenes look at the gaming industry.

Stay ahead of the curve with our comprehensive coverage of gaming events, conferences, and expos. Our team is always on the ground, bringing you the latest news and updates straight from the source. At Game Bastion, we're passionate about gaming, and we know you are too.

That's why we're committed to bringing you the best game news and insights, so you can stay on top of the latest trends and developments in the gaming world. Join our community today and stay up-to-date with the latest in game news!