Tim Cook says his daily routine involves using 'every [Apple] product' which sounds genuinely exhausting
Most of us will know someone in our lives that's a real Apple advocate. Nary a mention will go by of a new phone purchase, laptop, or set of headphones without said acquaintance chiming in with «I've got the new Apple blahblahblah, and you should really check it out.» They've bought into the ecosystem, converted to the cause, and now Apple products are the way forward for all future tech purchases.
Still, they'll have to go a long way to beat Apple CEO Tim Cook, as in an interview with the Wall Street Journal he's revealed that his daily routine involves the mantra: «Every day, every product.»
His morning apparently starts off with a fairly standard iPhone check, before heading for a workout that he records on his Apple Watch, while listening to classic rock on his AirPods. Once at the office? Well, the Apple extravaganza truly begins, as he switches to his MacBook Air, MacBook Pro, and iMac.
Oh, and for travel? It's the iPad Pro, of course. Arguably it's to be expected that the CEO of Apple would devote themselves entirely to the ecosystem their company creates, but that's still a full on Apple extravaganza, every day.
While the Apple Vision Pro isn't explicitly mentioned as part of Cook's daily routine (although being one of «every product», surely it must be used on the regular), the VR headset does come up in conversation:
«At $3,500, it’s not a mass-market product,» says Cook. «Right now, it’s an early-adopter product. People who want to have tomorrow’s technology today—that’s who it’s for. Fortunately, there’s enough people who are in that camp that it’s exciting.»
Given the reported slashing of production due to poor sales, that explicit viewpoint comes as something of a surprise. While rumours persist that a cheaper model may be on the way, it doesn't seem to have set the world on fire the way that Apple, or Cook, may have hoped. Maybe there aren't quite enough people in that camp.
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