The Fast and the Furious creator team and Polygon unite on racing franchise Lollipop
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Polygon Labs has teamed up with Feature, an entertainment studio and technology company, on a new racing franchise dubbed Lollipop from the maker of The Fast and the Furious.
The intellectual property will cross streaming film/TV, gaming and professional sports. Feature has chosen blockchain protocol Polygon to power the franchise, which is being written and executive produced by David Ayer (The Fast and the Furious, Training Day) and Chris Long of Cedar Park Studios.
Polygon had done a lot of deals lately, including teaming up with Immutable.
Lollipop promises a unique content experience that combines elements of episodic streaming, gaming, and professional sports, inviting audiences to actively participate in a narrative-driven racing circuit through tech-enabled gamification.
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“We’re incredibly excited to be partnering with Polygon Labs as we pioneer next-generation content experiences and bring the world’s first next-generation storytelling project to market with Lollipop,” said Feature CEO, Steven Ilous, in a statement. “Polygon technology will play an integral component in seamlessly bringing the Lollipop experience to audiences across the globe.”
Feature leverages tech to usher in a new era of storytelling. The company believes in multi-dimensional content experiences centered around creators and their communities, engaging audiences in novel ways by integrating gamification, artificial intelligence, user-generated content,
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