On February 18, 2023, Twitch star Zack "Asmongold" took to his alternate channel, Zackrawrr, to play Lost Ark and Hi-Fi RUSH. Before playing these games, he spent a few hours reacting to popular internet posts.
Asmongold was browsing through his official subreddit when he came across a post in which a non-governmental organization accused Square Enix and Final Fantasy XIV of "cultural appropriation." The former "demanded" that the latter remove an in-game costume set called the "Far Northern Attire."
Upon seeing this, the Austin, Texas-based content creator provided his take on the matter, claiming that cultural appropriation is "politically correct segregation." He then opined:
During his February 18 broadcast, Asmongold came across a post by Redditor u/ConsiderationTotal57 who shared a tweet by an NGO, demanding Square Enix to "immediately remove" an item set from Final Fantasy XIV.
The streamer read it out loud to his viewers, saying:
Shortly after, Zack logged onto the social media platform to find the relevant tweet and continued to read the NGO's statement:
Based on the tweet, the NGO demanded Square Enix to "stop infringing" on Sámi cultural property and remove the aforementioned item from the in-game shop. They also stated that they were "open to a dialog."
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Asmongold's initial reaction was to claim that the situation was "annoying and stupid." After suggesting that cultural appropriation is "politically correct segregation," the One True King (OTK) co-founder stated:
The World of Warcraft gamer continued further, saying:
The YouTube comments section was bustling with fan reactions, as more than 1,560 community members weighed in on the streamer's take. Some of the most relevant fan reactions were
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