As you know, I can't help but stickweird things in my mouth(opens in new tab) for the sake of journalism. So when the folks at Blizzard offered to send over something called a Demon «Meat» Shake for a strange marketing campaign for Diablo 4,(opens in new tab) how could I not subject it to an official PC Gamer taste test?
The Demon «Meat» Shake(opens in new tab) is a milkshake inspired by everyone's favorite meat-cleaving baddie, the Butcher, the first boss from the original Diablo, who reappears in Diablo IV. As you can see, the Meat shake is made to look like it's comprised of all the gory bits of slain demons our heroes leave behind.
But more importantly, how the hell does it taste?
Once you get over how unsettling it looks and actually take a sip, it turns out to be—surprise!—really quite disgusting. Thankfully there isn't any actual meat in this concoction. Still, the combination of thick gummies immersed in sugary, viscous fluid gives me the feeling that I'm drinking blood and viscera—very sweet blood and viscera, mind you—which I suppose is the point.
It's less of a traditional milkshake and more a really messed-up bubble tea you'd give to someone as a nasty prank because you were mad at them. It also showed up in the office a little warm, which did not help the aftertaste or help make the chunky bits go down smoothly. (It does seem true to the «fresh meat» theme, though.) One tip I got from the PR team before I drank it was not to push the straw all the way down into the brain, and that I should start with the juices on top and work my way down. Sound, yet disturbing advice.
The «shake» was designed by an experimental food lab, Bompas & Parr(opens in new tab), who are no strangers to making deliberately bizarre
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