The blueprint for building a press kit
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When the press and influencers are looking for more information on specific games they wish to cover, they most likely get what they need from a press kit.
Press kits have become ubiquitous for game developers of any size and scope. They provide details about a title, its story, and its developing team. Each kit is tailored specifically for the game and its developer.
The goal is to have all the information the press and content creators might need about your game easily presented in one place. In this GamesIndustry.biz Academy guide, publishers and developers talk us through the basics of what needs to be included, how to set one up, and how to make it available to those who need it.
Polyarc Games' publishing director Lincoln Davis explains that press kits provide a platform to educate media, streamers, or influencers about a studio and its latest news all in one area.
Rockfish Games CEO Michael Schade adds, "Since the entry barrier to making and marketing video games is lower than ever, thanks to open digital distribution and access to professional game engines like Unreal and Unity without upfront cost, more indie devs enter the space and compete for media attention.
"Journalists and top content creators are getting tons of emails every day, so the easier it is for them to browse through marketing material, the better. Also, having a proper press kit shows professional intent, even if it is just a solo dev game."
Half Past Yellow game director Max Wrighton explains that the choice to use a press kit in his case was from observing marketing trends among game creators.
"We are a small and very new company, and we don't have a full-time
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