Grand Theft Auto 6 is scheduled for release in 2025, on consoles at least, and even this far out you can easily call it the biggest release of the year if not the decade entirely. Grand Theft Auto now almost stands apart from the industry—the most wildly successful and deeply unusual of big budget titles—with the previous release GTA 5 still going enormously strong 11 years after release, thanks mainly to GTA Online. The anticipation for the sequel seems more white-hot than it's ever been
That's not just among those who're actually going to play the thing. Take-Two is the parent company of Rockstar Games, and during a recent financial results call you could almost taste the anticipation in the air, with the company's investors positively licking their chops at how well this thing is gonna do. You can't really blame them: on the same call, Take-Two announced that lifetime sales to date of GTAV are an astounding 195 million units sold, all-but-guaranteeing it will eventually break the 200 million mark, while Red Dead Redemption 2 has managed a rootin' tootin' 62 million units.
Take-Two CEO Strauss Zelnick was asked by one investor how the company decides when to release a game like GTA 6 (thanks, GR+). «We're all in this together,» purred Zelnick, emphasising that everyone involved from the game's developers to the management suits are incentivised to ensure the game stays on schedule.
Zelnick wasn't done there, and clearly thinks GTA 6 is going to be both the biggest and the best entertainment product around. Get a load of this: «We're seeking perfection, and when we feel we've optimized creatively, that's the time to release,» said Zelnick. «There is inherent tension, potentially, between getting something to market and creating perfection. But this company errs on the side of perfection.»
Ooh check you out. Another investor didn't have time for all this airy-fairy talk of quality: how much is it gonna sell Strauss, dammit? «Our sense is that the anticipation [for
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