StreamElements brings "performance-based sponsorships" directly to Twitch dashboards

gamesindustry.biz:

StreamElements has partnered with Twitch to bring StreamElements' "performance-based sponsorships from marquee brands" directly to streamer dashboards.

The firm states this will expand the monetization opportunities for creators of all sizes and "expand the broader creator community's awareness of StreamElements’ best-in-class tools and sponsorship opportunities while illustrating Twitch’s ongoing commitment to providing its users with more means to monetize."

Marking the first time Twitch has embedded a third-party partner into its sponsorship dashboard, StreamElements said these sponsorships "represent an accessible and trusted revenue stream."

"Partnering with Twitch reinforces our shared creator-first vision and commitment to helping streamers monetize," said Or Perry, CEO, StreamElements. "This collaboration significantly expands access to our sponsorships for Twitch creators of all sizes."

Mike Minton, Twitch chief monetization officer, added: "Twitch grows alongside its streamers as they build their communities and success, and sponsorships are key to that growth. With Creator Profiles and our new partnership with StreamElements, creators can now easily showcase their channels and connect with relevant sponsor campaigns. By integrating these tools into the Twitch dashboard, we’re simplifying the process of securing brand deals and helping streamers increase their revenue."

Watch time on Twitch has remained stable year-over-year, with 18.9bn hours watched in 2023 compared to 18.5bn this year.

StreamElements' State of the Stream 2024 yearly summary suggested possible reasons for the "lack of growth are creators migrating to other platforms or merely splitting their time with the growing popularity of multistreaming in order to broaden their fanbase."