Steam Added 31 Million New Users Last Year

gamerant.com:

While 2022 is already well underway, gamers are still learning new information about how well video game companies performed in 2021. For example, Steam, the video game digital distribution service from Valve, recently released details about its platform growth throughout 2021, and the results were what many probably expected: excellent.

This news about platform growth came as part of the company's year-end review for 2021. In the report, a wide range of statistics was given regarding the number of users on Steam over the past year. Among the data, the company reported that it had a total of 132 million monthly active players. On top of this, 69 million users were logging on each day. As a result of this high number of players, Steam saw an increase in spending by 27% compared to 2020. Furthermore, the total playtime on the platform reached close to 38 billion hours, which resulted in a growth of 21% from the previous year.

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Beyond these impressive statistics, perhaps the most amazing piece of data was that Steam managed to add 31.2 million new users over 2021. Based on the report from the company, approximately 2.6 million “first-time purchasers” joined the platform every month, equalling the growth seen in 2020. It is worth pointing out that Steam often refers to new user accounts as “first-time purchasers.” This is because some players have multiple accounts on the platform.

While these statistics are noteworthy on their own, they are made even more impressive when considering the success of Steam in 2020. According to the company report, Steam had experienced “unprecedented growth” during that period, partly due to the impact of the