Squid Game Virtuals generates $4.56M for Sandbox VR in first two months
Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here .
The Netflix streaming video series Squid Game: The Challenge — a reality TV version of the hit Squid Game TV series — produced a winner who took home $4.56 million in real-life money on the show.
And now Sandbox VR is reporting that its VR-based location-entertainment show, Squid Game Virtuals, has also taken in $4.56 million in its first two months on the market, said Steve Zhao, CEO of Sandbox VR. That means it is the biggest hit ever for the company.
On September 19, Sandbox VR launched the virtual reality experience based on the hit streaming video series Squid Game. And signups are now available at Sandbox VR locations. The games start on September 29.
With over 265 million views on Netflix, Squid Game has become the most-watched streaming series of all time. Netflix granted Sandbox VR a license to immerse fans in the thrilling world of Squid Game through a full-body VR experience at 46 Sandbox VR locations.
“It was very timely,” Zhao said. “We’re doing pretty well. We think it is going to ramp up during the holiday season.”
At $50 a head, that means about 80,000 people have gone through it. That’s a new record for a game launch for Sandbox VR, Zhao said. It has also provided an uplift for other Sandbox VR games like Deadwood Valley.
I played it at the company’s San Francisco location on Market Street and it was quite amusing. I came in last place, which is good to know should I ever need to depend on my survival skills in real life.
The Squid Game Virtuals VR experience at Sandbox VR transports players to iconic locations from the series, where they become contestants in intense challenges
Read more on venturebeat.com
