Square Enix’s president says it will be ‘aggressive in applying’ AI
Square Enix president Takashi Kiryu says the company will be “aggressive in applying” AI in its development and publishing efforts in the future.
Kiryu, who was appointed as the Final Fantasy firm’s new boss in June 2023, made the comments in its traditional New Year’s Letter from the president.
In the letter, the exec explains the new initiatives he has put in place since his appointment, including vetting games in development and accelerating a plan to provide more resources to its internal teams.
Kiryu also said Square Enix was expanding knowledge sharing with the goal of standardizing its processes and “enhancing our efficiency”, as well as encouraging closer collaboration between its content and publishing teams.
Perhaps the most eye-catching section of the letter, however, mentions the president’s ambitions in the area of artificial intelligence.
“We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions,” the exec wrote.
“In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.”
Earlier in the letter, Kiryu spoke about the impact of generative AIs such as ChatGPT, which he noted had quickly expanded to cover images, video, and music.
“I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming,” he said.
The president did not share any specifics about how it would use
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