Sonic Frontiers is Using an Odd Marketing Strategy

gamerant.com:

June has always been a big month for the Sonic the Hedgehog franchise. June 23 is the day that the very first game was released on the Sega Genesis, and it's also seen as the birthday of Sonic himself. As a result, Sega has decided to release information on Sonic Frontiers throughout June after being silent on the game for quite some time. However, the way it's being handled is rather questionable.

Sonic Frontiers has been on fans' minds for quite a while due to the intrigue the game has created. For quite some time, the only things fans knew about the game was that it would be the series' first attempt at an open world. With how Frontiers is treading new territory, as well as some interesting comments from Sonic Team, players were incredibly curious as to what they could expect from this new title. However, what information they have now has only left them with more questions.

Sonic Fans Should Expect Even More News By the End of June

Due to the fact that June is such an important month for Sonic overall, it makes sense as to why Sega would try to showcase the next game throughout the month. However, the specific way Sega has decided to go about the entire endeavor has been rather strange. Instead of revealing multiple levels or abilities at large, Sega has released smaller showcases strictly focusing on specific pieces to the gameplay such as exploration and combat. While this isn't too much of an issue normally, these previews come with very little context as to what's really happening.

These previews of Sonic Frontiers may look interesting, but many fans have commented that it looks like a tech demo without crucial things such as the user interface and no reason as to what the player will be doing as a whole. It seems