For the first time since 2003, Apple faces a challenge from Samsung in the American Customer Satisfaction Index's computers category.
Apple has long gone unchallenged in the ACSI's survey but this time around, it ties with Samsung with a score of 83 out of 100. The survey covers people’s contentment with their desktops, laptops, and tablets, and "Samsung’s strong overall performance is boosted by surging customer satisfaction with its [Galaxy Tab] tablet offerings," ACSI says.
The rest of the leaderboard in this survey is a series of ties: Dell and HP share second place with scores of 81, followed by Acer, Amazon, Asus, Lenovo, and “All Others” with 78.
ACSI respondents like the devices' physical design the most (85 out of 100), followed by the availability of software and graphics and sound quality (84 each). Least appealing: computer vendors’ call centers (77).
PCMag readers might contest Samsung’s ranking: In our 2023 Readers' Choice survey of laptop and tablet brands, Samsung didn’t place in the laptops category (MSI topped that, followed by Apple) and came in second in tablets after Apple.
The September 2022 edition of the ACSI survey had Apple in first place with an 82 score, followed by Samsung with 81 and a five-way tie for third with Acer, Amazon, Asus, Dell, and Lenovo all at 79.
The new ACSI survey also covered TVs and household appliances. In the former category, LG’s score of 83 puts it just ahead of Hisense, Samsung, and TCL, which tie for second at 82. Sony places third with a score of 81. “All Others” and Vizio tie for fourth with scores of 80. (In our Readers’ Choice rankings of TVs and monitors from November, Sony was first, followed by an LG/Samsung tie and TCL in third.)
As for major appliances,
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