Roblox adds avatar bodies and heads to UGC marketplace

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Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express themselves on the platform.

Avatars are a key part of the Roblox experience; approximately 40% of its monthly active users visit to update their avatars.

Moreover, this is a key component of the platform’s business. In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.

“On Roblox, your avatar represents your identity and how you express yourself. Bodies and heads are no exceptions to that. By opening this up to the UGC Program and soon anyone on the platform, you will have more options than ever before to have your avatar reflect who you truly want to be on Roblox,” said Manuel Bronstein, chief product officer at Roblox, in a statement to GamesBeat.

Roblox wants to increase access to bodies and heads as they are foundational to identity expression. In a 2022 survey of 1,000 Gen Z users, respondents reported that it was very important to have a full range of skin tones (70%) and body sizes (64%) available.

To remove barriers, bodies and heads will not have upload fees or a minimum price requirement. Additionally, they cannot be sold as limited items.

“There are a number of ways for creators to earn on Roblox and we never stop looking for ways to give them more. With the launch