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Advanced Micro Devices showed off some cool stuff recently including a limited edition Starfield graphics card.
Unveiled at QuakeCon, the graphics card from AMD isn’t going to be for sale, as AMD isn’t inclined to compete with its own add-in card vendors. But Frank Azor, the games evangelist at AMD, said in an interview that the company believes the game will be terrific and it could do something to draw attention to the game from Bethesda, which is the company’s first new major intellectual property in decades. AMD is bundling the game with the Radeon-based graphics cards.
“A lot of nice work and detail went into this,” Azor said, noting how the wiring follows the color scheme of the game. “Our marketing teams and our Radeon product teams got together and started whiteboarding.”
The cards will go out to influencers in a limited number of activations and unboxing videos. AMD designed a custom shroud for an add-in card with the same basic industrial design as other cards. But when the heatsink reaches a certain temperature, certain lettering will reveal itself.
“This is marketing and we’re trying to pick games where there’s a lot of emotion,” Azor said. “We’re starting to do some more of these things to try to make the component more than this invisible thing that you put in the box.”
Azor also showed off a close-up prototype of the Framework laptop, which is a do-it-yourself laptop with different parts that snap together. It is upgradeable, expandable and repairable.
The prototype gives
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